NBC's Green is Universal

WOW.

First it was Fox's Bones and the CW's Top Model... now NBC has jumped on the bandwagon, and how!

I was watching this week's The Office on my DVR last night, only to discover NBC's Green is Universal campaign. Apparently the head honcho mandated that all the shows include some green theme.

I was rolling my eyes, but I am also kind of excited. If pop culture can sell mainstream culture the green movement, then it will get even easier and cheaper to be green... maybe.

I think that it will still be hard. After all, it is being sold, which leads naturally in this consumerist era to "buy new stuff to be green!" It's a slippery slope, but I hope that those of us who aren't just trying to sell-sell-sell will be able to use this new pop development to our advantage to affect real attitude change.

aside: my favorite part of the NBC green site is about how to have a green wedding. It totally made me smile :) Also, shout out to my brother, who has used a push mower - we actually have one at my parents' house.