Another Prius post

Part of the reason I saddled myself with debt to have my Prius was because of the impact I hoped my purchase could have on the development of technologies to further our independence from petroleum fuels.

What I didn't consider, really, was what a large part the 'image' of having a Prius would play in this. Now, I am confident in the fact that my 'image' played no part in the initial purchase - I don't care much either way about how it looks, how I look in it, or what people think of me being an owner... not only that, but the mere fact of getting a new car causes me a bit of embarrassment (because I really cannot afford it, therefore calling my decision-making abilities into question?). There was a Slate article a while back that talked about yuppies buying Prii because they wanted to look socially responsible...

According to a marketing survey [in a New York Times article]... more buyers bought the Prius this year because it "makes a statement about me" (57 percent) than because of its better gas mileage (36 percent) or lower carbon dioxide emissions (25 percent) or new technology (7 percent).

Well, that wasn't me. I don't care what people think about me, I just care that they think.

One of the coolest parts of having it (aside from the mpgs) has been talking about it! When people find out I have a Prius, or see me with it, they ask questions, and I get to explain why I have it (and then plug my blog, heehee).

UC Davis did a study on the effects of image on ownership of HEVs - how cool is that? (thanks, NoImpactMan!) It's about the benefits of owning an HEV that aren't actually benefits of the vehicle, but of what it means to own one. (note a nifty new acronym - HEVs, 'hybrid electric vehicles')

Check this out:

HEVs served as communication mechanisms in all households, either by projecting their images or by stimulating owner evangelism. In addition, for a handful of participants, the symbolic benefits of their HEVs were significant enough to justify substantial functional compromises.

Even when I feel shy about talking about how I think we should all recycle, even a little bit, or we should stop buying so much crap (and I do get shy), I'm totally cool with talking to people about why I think they should buy an HEV. What a funny way to become comfortable with acting 'evangelical'!