Wednesday, September 19, 2007

Ben & Jerry to speak at Vanderbilt Oct. 2

"An Evening of Social Responsibility, Radical Business Philosophy and Free Dessert for All"

Tuesday, October 2, 2007, at 7 p.m.


Student Life Center ballroom

Tickets: Free-$10, available at Sarratt Box Office and at the door

The Ben & Jerry's brand was build on the idea of being a socially-responsible business. Though over the years that commitment has wavered, the founders, Ben Cohen and Jerry Greenfield are well-known for trying to drive social change through corporate practices.

You can check out more info on that here.

While I am inclined to be skeptical of "corporate social responsibility" - because I'm a cynic and because, from what I've learned about publicly-held corporations and the quarterly earnings set-up, I figure that numbers all-too-often trump the quality of those numbers.

Anyhow, Ben & Jerry's is at least talking about being socially responsible, which is a start. And I'd love to hear what they have to say about how to do it.

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